Topic
Tag: Brand Positioning
9 stories
B2B Brands Must Define Their Weaknesses Before AI Does
B2B product pages that claim to fit everyone are handing AI the job of mapping their weaknesses. Intercept's research points to a fix.
Kalyan Jewellers’ 105-second film widens the wedding blessing
Kalyan Jewellers brings Amitabh Bachchan and a touch of magic to wedding season in its 105-second 'Kalyan Bhava' film.
Jockey India’s Feels Like Me Campaign Sells Fit for the Day
Jockey India's new women's innerwear push links bras and styles to daily moments such as work, travel, social plans and downtime.
i-choose Frames Ovulation Kit as 5-Day Pre-pregnancy Test
i-choose and McCann India's new films with Shriya Pilgaonkar reframe ovulation testing as a smarter, science-backed step for couples trying to conceive.
What Blinkit’s ₹5,206 Crore Revenue Teaches Quick Commerce
Blinkit's ₹5,206 crore FY25 revenue caps a category built on 10-minute delivery—and shows what happens when the growth story hits financial reality.
When Sachin Made Boost an Energy Badge
The Boost-Sachin jingle taught a generation to see a malt drink as fuel for performance. Here's how it reshaped India's energy-drink cues.
Axis Bank’s ‘open’ campaign shifts from features to habit
Axis Bank's seven-film 'open ki aadat pad jaayegi' push uses everyday settings to show how digital banking convenience raises customer expectations.
ColorPlus Taps Abhay Deol for AW26 Live the Pause Campaign
ColorPlus launches its Autumn Winter 2026 campaign with Abhay Deol and puts corduroy at the centre of a message about slowing down.
Hilton Anaheim Names Ryan Alsup Director of Marketing
Hilton Anaheim has appointed Ryan Alsup as Director of Marketing to lead marketing, communications and e-commerce as the hotel pushes post-renovation positioning.