Topic
Tag: Brandweek 2026
16 stories
What CNN’s Engagement Play Teaches Media Brands About Loyalty
At Brandweek 2026, CNN leaders said loyalty between news cycles comes from familiar hosts, pop-culture relevance and brand integrations that protect trust.
AI Is Changing How Marketers Respond to Social Signals
At Brandweek 2026, Hootsuite CMO Christina O’Reilly explains why AI must be grounded in real-time social data—and why human judgment still matters.
Women’s Sports Are Writing a New Brand Partnership Playbook
At Brandweek 2026, Scripps Sports and PWHL leaders shared why athlete storytelling and fan-first sponsorships are redefining women’s sports marketing.
AI-R Studio Wins Higgsfield’s Inaugural AI Adathon
AI-R Studio won Higgsfield's inaugural AI Adathon for a self-aware spot that turns AI production anxiety into campaign-ready creative—plus $50K in credits.