Topic
Tag: Brandweek 2026
16 stories
Why Brands Get the Ick: Anthony Po on Authenticity
Anthony Po and Lauren Probyn Aouad explain why copying viral formats backfires, and how marketers can earn attention before pushing brand messages.
AI Cuts Creative Production Costs Tenfold: OpenArt
OpenArt says AI creative tools are production-ready, removing friction rather than people—and enterprise controls matter when teams scale.
Fashion CMOs: Communities, Not Virality, Build Loyalty
At Brandweek 2026, fashion leaders from Sephora, Béis and Gap shared how community-led trends, emotional stories and data guardrails build loyalty.
Mastercard’s AI absorbs 75% of brand legwork—edge is human
At Brandweek 2026, Mastercard's Cheryl Guerin explains why shared AI tools don't differentiate brands—and how Priceless stays relevant after nearly 30 years.
Dentsu X: Connected Campaigns Beat Media Fragmentation
Bruce Williams, CEO of Dentsu X North America, says brands must move from siloed experience planning to 'experience platforming' to unite data and media.
ROAS is a compass, not the scoreboard: Jason Pirock
At Brandweek 2026, former Outrigger global brand marketing VP Jason Pirock argues ROAS is directional, creator fit beats reach, and alignment outranks titles.
How Carter’s Balances 161 Years of Heritage With Gen Z Appeal
At Brandweek 2026, Carter’s and Zappi leaders shared how consumer data, vintage revivals and Gen Z insights keep a legacy brand fresh.
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
Why Social Media Engagement Mirrors Primate Instincts
At Brandweek 2026, Viral Nation's Nicholas Spiro linked Dunbar's number, envy and vulnerability to smarter social media community building.
Why Trust & Will Uses TV to Build Brand Trust
A Brandweek 2026 session shows how the digital estate planning brand uses linear TV, CTV and consistent creative to signal legitimacy.
Speed of Culture: Lessons From Brandweek 2026 Marketers
At Brandweek 2026, Collectively and General Mills shared how brands can find cultural permission, avoid cringe, and take calculated risks.
Walmart and Tunnl on Making Brand Affinity Measurable
At Brandweek 2026, Walmart and Tunnl showed how audience intelligence can turn community goodwill into measurable sales and preference.