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Friday 18 September 2026 marketing · daily
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Tag: Campaign Measurement

1 story
DSP splits its campaign by search intent, not demographics
Campaigns

DSP Bets on Search Intent Over Returns Hype in New Campaign

DSP Mutual Fund split its Multi Asset campaign by investor intent, using AI to sort 100+ search queries. Marketing head Abhik Sanyal on data…

9 Sep · 3 min

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