Topic
Tag: Campaign Measurement
3 stories
Hershey’s Gen Z Ad Awareness Jumps 13 Points After KATSEYE Push
YouGov BrandIndex data shows Hershey's KATSEYE campaign lifted Gen Z ad awareness from 6% to 19% in September, a 13-point gain.
Mental Health Campaigns Shift From Awareness to Action
Adweek's Adspeak looks at how Love Your Mind used a brand platform, local voices and behavior metrics to turn mental health awareness into action.
DSP Bets on Search Intent Over Returns Hype in New Campaign
DSP Mutual Fund split its Multi Asset campaign by investor intent, using AI to sort 100+ search queries. Marketing head Abhik Sanyal on data…