Topic
Tag: Celebrity Marketing
6 stories
Four films anchor Men of Platinum’s character campaign
Platinum Guild International India launches a four-film Men of Platinum festive campaign featuring Rohit Sharma and Anirudh Ravichander on character.
Farhan Akhtar is Emporio Armani Watches’ first Indian ambassador
Emporio Armani signs Farhan Akhtar as its first Indian brand ambassador for watches, targeting younger consumers through a timeless, evolving persona.
Novig credits Sydney Sweeney ad for 218% depositor jump
Novig says its 'Just Sports' campaign starring Sydney Sweeney lifted first-time depositors 218 percent around the launch, even as athletes pushed back.
Madhuri Dixit fronts Madhusudan Frozen push
Madhuri Dixit signs a two-year deal as Madhusudan Frozen brand ambassador, supporting the dairy brand's entry into frozen foods and ready-to-cook meals.
Beats 360: Kendall Jenner Stars in Custom Headphones Push
Beats 360 debuts swappable ear cushions and a surreal campaign with Kendall Jenner playing every role. Here's what marketers should know.
Dunkin’ Casts Rachel Dratch as ‘Pumpkin Spice’ Girl in Fall Ad
Dunkin' reunites Baby and Ginger Spice with a fictional sixth bandmate, Pumpkin Spice, played by Rachel Dratch, to launch its fall menu push.