Topic
Tag: CMO
5 stories
flydubai Names Butalia SVP, Brand Marketing & Communications
The Dubai-based airline picks Tata Group veteran Siddhartha Butalia to lead corporate brand, marketing, PR, internal comms and reputation.
BharatPe Names Yugal Tiwari Product and Marketing Chief
BharatPe has named former Paytm product leader Yugal Tiwari as Chief Product and Marketing Officer, uniting product and marketing under a single mandate.
A 3-Layer Framework To Finally Answer The AI ROI Question
Productivity gains are easy to show, revenue is not. A base-builder-beneficiary framework helps marketers report AI progress without overclaiming ROI.
The Next CMO May Rise From Marketing Operations
AI, revenue accountability and ROI pressure are reshaping the CMO role. A MarTech interview argues marketing operations is now the fastest route to the…
What Big Brands Can Actually Learn From Insurgent Rivals
Challenger brands win on structure, not just style. Here is how established marketers can borrow insurgent principles without faking authenticity or losing scale.