Topic
Tag: consumer insights
18 stories
Gen Z India buys on trust, not hype: Rukam Capital study
Indian Gen Z values quality, transparency and self-research, using AI to compare options while creators drive discovery, not sales, per Rukam Capital-YouGov.
93% of Indian auto shoppers use AI during research: Google-Kantar
Google and Kantar's 2026 study of 1,022 Indian auto shoppers finds 93% use AI while researching. Here's what the non-linear journey means for auto…
How Carter’s Balances 161 Years of Heritage With Gen Z Appeal
At Brandweek 2026, Carter’s and Zappi leaders shared how consumer data, vintage revivals and Gen Z insights keep a legacy brand fresh.
CTV and OTT Lead India’s Festive Ad Trust: VDO.AI
VDO.AI's Festive Consumer Index 2026 shows CTV and OTT lead ad trust, while social media dominates discovery, and relevance drives action.
WolfzHowl Launches Nostradamus to Make Foresight Testable
WolfzHowl's Nostradamus practice adds timeframes, invalidation triggers and continuous testing to foresight across dementia and consumer categories.
Data-Driven Marketing Is Only as Honest as Your Intent
From Ukraine intelligence warnings to TikTok’s Jaecoo 7 demand, data only matters when marketers examine the intent behind interpretation.