Topic
Tag: consumer insights
18 stories
92.9% of Revenue Came from Repeat Customers—AI Can’t Explain Why
An analysis found 92.9% of revenue came from repeat customers. The number invites action—but AI can't tell you why they stay.
Tata Starbucks Elevates Mitali Maheshwari to Product & Marketing
Tata Starbucks India promotes Mitali Maheshwari to Director – Product & Marketing, signalling a bigger bet on product-led, regionally relevant brand growth.
Cheesecake Factory Searches Jump 70% and It Stays Silent
Obama and Trump put Cheesecake Factory in the political crossfire. Searches jumped 70%, but the brand refused to join the conversation. Here's why.
Rural Gen Z is 33% of mobile users—and buying online
WPP Media and Kantar's Rural Barometer 2026 shows rural Gen Z buying online ahead of the rural average, pushing a Bharat-first advertising shift.
Five Human Habits That Tell India’s Jio Story
From the data saver to Dadi's first video call, five daily rituals show how India moved from worrying about data cost to asking what…
Bata’s next marketing battle: from 93% awareness to sales
Bata India uses Rakul Preet Singh's comfort story to push festive footwear, as its 93% awareness shifts focus to consideration, footfall and sales.
Vectorial raises $3M to simulate consumer behaviour at scale
Vectorial has raised $3M led by SenseAI Ventures to help product and marketing teams pre-test consumer behaviour at scale.
Synthetic Audiences Are Moving From Tests Into Media Plans
Agencies and brands are testing campaigns on AI-generated synthetic audiences, cutting research time and reshaping media planning decisions.
Tata Tea Gold’s Durga Pujo campaign puts tea time over gifts
Tata Tea Gold rolls out Ekshathei Gold for Durga Pujo, backed by a Unomer survey: 68% of 25–40-year-olds value tea time over premium gifts.
70% festive buys are impulse-driven; 9 in 10 research: Google
Google-Ipsos study finds 70% of festive buys are impulse-driven, even as 9 in 10 shoppers research; AI, video and two-day delivery reshape the journey.
FMCG Buying Intent Falls 11.9% as Digital, BFSI Surge
TRA Research's September report shows FMCG buying intent weakening while Digital and BFSI stay strong. Here's what the divergence means for marketers.
35% of Indian singles feel lonely but 70% seek deeper ties
A new Ipsos-Match Group survey of 1,000 Indian singles reveals a connection gap: they feel lonely yet seek deeper, safer long-term relationships.