Topic
Tag: content commerce
2 stories
CTV Is Now a 200 Million Viewer Market, Says JioStar’s Kevin Vaz
Kevin Vaz says attention, not distribution, is the new bottleneck, as India's connected TV market crosses 200 million viewers and content commerce grows.
Flipkart adds 30 Pratilipi microdramas to its app
Pratilipi’s Double Tap Films is bringing 30 vertical microdramas to Flipkart, adding an e-commerce layer to its India distribution strategy.