Topic
Tag: Content strategy
12 stories
B2B Brands Must Define Their Weaknesses Before AI Does
B2B product pages that claim to fit everyone are handing AI the job of mapping their weaknesses. Intercept's research points to a fix.
20 Ads Can Still Test the Same Idea
When paid social results stall, the fix is rarely more assets. It's creative diversity: new hooks, messages, angles and formats the algorithm can learn…
AI search turns prompts into customer research
Longer, more personal AI prompts reveal the needs and trade-offs behind intent. Here's how marketers can use that signal beyond prompt tracking.
Google’s New AI Content Rules Require Human Review, Not Reset
Google now wants publishers to manually review AI-generated titles, metadata and copy before publishing, but it still won’t promise a traffic recovery.
Canvas to debut India’s first short-form anime by 30 animators
Canvas will premiere Project Maya, a Hindi short-form anime created by 30 Indian animators, in early October, followed by English and regional versions.
How to Optimize Content for AI Answer Engines
MarTech's latest guidance breaks down the technical and content changes marketers need to stay citable in AI search tools like ChatGPT and Perplexity.
YouTube India: Long Videos Win Watch Time, Mid-Length Wins Reach
New YouTube India data shows 22+ minute videos generate 2.2x watch time, while sub-13 minute videos win reach and subscribers—what creators should choose.
Why Scaling AI Marketing Output Creates Approval Bottlenecks
More AI output doesn't help if approvals can't keep up. Here's how marketing teams can rethink review, testing and decision workflows.
Atlanta’s Creative Economy Is Redefining Brand Storytelling
A Brandweek panel explores why Atlanta's creator pipelines, incentives and partnership models are changing how brands invest in entertainment.
TMKOC Rhymes Targets Daily Multilingual Rhyme Releases
Neela Mediatech's TMKOC Rhymes plans one original rhyme per day across languages, backed by AI workflows and 500M monthly views.
Secret Elizabeth Holmes Documentary Premieres at Telluride
A24's surprise Telluride premiere of a Nathan Fielder-Lance Oppenheim film on Elizabeth Holmes shows how secrecy has become a marketing weapon.
JioHotstar Bets on Malayalam With Two September Premieres
JioHotstar adds Prince of Mollywood (Sept 11) and Vismaya Mohanlal's Thudakkam (Sept 18) to its September slate, both in five languages. Why it matters…