Topic
Tag: creator marketing
15 stories
Diwali 2026: Creator Marketing Must Shift From Size to Role
Creator budgets are bigger, but old signals still drive decisions. Praanesh Bhuvaneswar argues brands need role-led creator strategy for festive scale.
WPP OpenDoor and Snapchat Build Gen Z AR Watch Party
WPP OpenDoor and Snapchat India hosted Prime Video's The Revolutionaries cast for a creator watch party, custom AR Lens and social-first Gen Z push.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.