Topic
Tag: creator marketing
15 stories
Licious targets $55 billion unorganised meat market
Licious is repositioning heat-and-eat brand Sizzl around creators, entertainment and experiences, chasing a $55 billion unorganised meat market.
Why Brands Get the Ick: Anthony Po on Authenticity
Anthony Po and Lauren Probyn Aouad explain why copying viral formats backfires, and how marketers can earn attention before pushing brand messages.
Creator Ads Hit $2.06B; Payments Still Run on Spreadsheets
US creator ad spend is projected to hit $2.06 billion in 2026, but payment operations still run on spreadsheets and apps. Here's the fix.
P&G India showcases launches as 50% men flag fading sprays
P&G India’s Mumbai creator event launched Old Spice stick, Head & Shoulders, Vicks, Whisper and Ariel products with science-led proof.
ROAS is a compass, not the scoreboard: Jason Pirock
At Brandweek 2026, former Outrigger global brand marketing VP Jason Pirock argues ROAS is directional, creator fit beats reach, and alignment outranks titles.
Why Top Creators Are Choosing 5 Brands Over 100 Deals a Year
From Alix Earle to Jordan Howlett, top creators are cutting rosters and asking for equity, product input and long-term brand partnerships.
Dear Media’s $50M-$100M Run: Drop the Script
Amanda Hirsch and Dear Media say podcast brand deals perform best when hosts shape the message. Scripts, they say, are the biggest brand mistake.
89% of Agencies See Clients Boost AI Search and CTV Spend in 2026
A Digiday survey finds 89% of agency respondents saw clients lift AI search and CTV budgets, while creators and flexibility reshape planning.
SocialTAG runs CCAvenue’s first creator campaign at GFF 2026
SocialTAG deployed nine creators across Instagram and LinkedIn to amplify five CCAvenue product launches at Global Fintech Fest 2026.
Twamev and Orry bring self-expression to wedding wear
Twamev’s ‘Truly You’ campaign with Orry turned a Jaipur wedding celebration into the launch pad for a new occasionwear collection.
Inside Microsoft’s 42-Creator Push for Full-Funnel Results
Adweek's Adspeak panel with Microsoft, Pearpop and AntiSocial leaders breaks down how creator content can move from awareness to measurable full-funnel growth.
Gen Z India buys on trust, not hype: Rukam Capital study
Indian Gen Z values quality, transparency and self-research, using AI to compare options while creators drive discovery, not sales, per Rukam Capital-YouGov.