Topic
Tag: Cricket
10 stories
Jio Story: How One Connection Hosted a Pop Culture Decade
From cricket nights around one phone to finale watch parties and wedding reels, a look back at how one connection shaped India's pop culture…
One Gully, One Screen: Pop Culture on a Shared Connection
From cricket nights to finale watch parties and wedding reels, one connection turns individual viewing into shared culture. Here is the marketer's read.
Jio Story: Fourteen Fans, One Phone, One Pop Culture
From a cricket huddle to a finale night, one connection became India's shared pop-culture screen. Here's what that means for marketers.
ICC Pitch Aims to Grow Cricket’s 15% Female Web Audience
ICC opens agency pitches for the inaugural Women’s Champions Trophy 2027, seeking integrated marketing and PR to widen female and youth audiences.
Jio Story: Cricket, a Finale and 14 People on One Phone
A cricket huddle, a finale night and wedding-season reels show how one connection became India's shared pop-culture layer—then, now and next.
Jio Story: Pop Culture Squeezed Around One Screen
From cricket nights to wedding reels, one data connection has become a shared pop-culture venue. Here's what that means for marketers and media habits.
Jio Story: Cricket Finales, Wedding Reels and a One-Phone Huddle
Cricket finales, web-series nights and wedding reels turned one connection into a shared venue. What that means for marketers.
Pepsi’s Yeh Dil Maange More: The Ad That Made Cola Indian
How a Hindi catchphrase, Bollywood stars and cricket fever turned Pepsi into an Indian youth anthem in the late 1990s and beyond.
India vs Japan T20I Lands on Star Sports and FanCode
ITW Universe has signed Star Sports Network for TV and FanCode for streaming for the first-ever India vs Japan men's T20I on September 22,…
ITW Universe Wins India–Japan T20I Broadcast, Ad Rights
ITW Universe has bagged exclusive global production, broadcast and commercial rights for the first-ever India vs Japan men's T20I on 22 September 2026.