Topic
Tag: CTV advertising
18 stories
Pinterest courts brands with Visual Search Ads and AI upgrades
Pinterest is rolling out Visual Search Ads, Performance+ upgrades and creator-led CTV tools to build a full-funnel ad offering.
Luminous Joins Sony LIV’s Family Full House as Co-Powered Sponsor
Luminous Power Technologies has signed on as co-powered sponsor of Sony LIV’s Family Full House with Rohit Sharma to push solar adoption via CTV.
Over 80% Festive Shoppers Open to Buying Directly From Ads
VDO.AI's Festive Consumer Index 2026 finds 80%+ festive shoppers open to buying directly from ads, but CTV/OTT trust and comparisons still shape decisions.
Ad Verification Must Move From Receipts to Pre-Bid Intelligence
Advertisers are moving beyond viewability and fraud checks. Peer39’s Adloox deal points to pre-bid media intelligence that improves buying decisions.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
APAC CTV ad spend set to hit $21 billion by 2031
A new Media Partners Asia report predicts APAC connected TV ad spend will nearly double to $21 billion by 2031, with premium AVOD hitting…