Topic
Tag: CTV advertising
18 stories
Netflix Hires Ex-Google AI VP Darshan Kantak to Head Ads Platform
Netflix appoints former Google Cloud AI product VP Darshan Kantak to lead its ads platform as the streamer recalibrates ad revenue and product rollout.
Affle Buys Perion for $420M as Open-Web Shrinks
Affle will buy adtech firm Perion for $420 million all-cash, a 34.5% premium, taking it off Nasdaq as open-web consolidation accelerates.
PubMatic adds 90+ RunnTV FAST channels to CTV inventory
PubMatic's RunnTV deal brings more than 90 FAST channels and 12 million monthly devices to programmatic CTV buyers across India.
Netflix Cuts 2026 Ad Revenue Target to $2.7 Billion
Netflix now expects $2.7 billion in 2026 ad revenue, down from $3 billion, after slower rollout of ad product capabilities. But its ad stack…
CTV Ads Get Social-Style Speed and Shopper Data
Connected TV is shifting from passive viewing to interactive, data-rich advertising, powered by remote-control signals and retail media data.
CTV Advertising’s Next Move: Home Screens and Shared Moments
Google TV and Disney Advertising map how connected TV blends home-screen placements, addressable targeting and cultural moments like the 2027 Super Bowl.
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
CTV Ads: Why Views Don’t Prove Anyone Is Watching
Views don’t equal attention. A low-view Paradise clip drew 5X more attention than a top YouTube video—and conversions rose with attention.
CTV Is Now a 200 Million Viewer Market, Says JioStar’s Kevin Vaz
Kevin Vaz says attention, not distribution, is the new bottleneck, as India's connected TV market crosses 200 million viewers and content commerce grows.
India’s CTV Boom Pushes Brands Past the One-TVC Model
India's CTV audience has crossed 200 million. Marketers are moving from one hero TVC to modular, audience-specific creative systems.
CTV and OTT Lead India’s Festive Ad Trust: VDO.AI
VDO.AI's Festive Consumer Index 2026 shows CTV and OTT lead ad trust, while social media dominates discovery, and relevance drives action.
Paramount Skydance Settlement Speeds Up WBD Merger
The Paramount Skydance-WBD deal moves closer after a 12-state lawsuit settlement, with a combined streaming giant expected in weeks.