Topic
Tag: customer data
9 stories
Your first-party data is already out of date
First-party data captures customers at a moment in time, not who they are today. Consumer intelligence and durable identity can keep profiles current as…
97% use AI, so why is lead follow-up still lagging?
Typeform's Malinda Sandman says more data doesn't equal knowing your customer. The fix is action, not another AI tool. Here's the insight-action gap.
55% Find Offers Useful, but Only 36% Feel Recognized
New research: 55% find tailored offers useful, but only 36% feel brands recognize their job, life stage or community. The fix? Ask less, recognize…
67% of B2B Buyers Prefer Rep-Free: Funnels Still Miss Intent
McKinsey, Gartner and Salesforce data show B2B buyers use ten channels and prefer rep-free buying—yet funnel stages still get read as buyer intent.
Classic Marketing Automation Is Dead: What’s Next?
ActiveCampaign's Chai Atreya explains why rule-based automation is giving way to autonomous marketing, and what that means for martech teams.
Treasure AI says marketers can build personalization in 10 minutes
Treasure AI's Personalization Studio promises real-time website personalization without data teams, plus email pricing tied to clicks rather than sends.
MarTech+ 2026: Data Foundations Decide Engagement Winners
CleverTap's Rahim Penangwala says only 26% of users stay on apps by day two, so brands must move from planned campaigns to autonomous engagement.
Your Data Stack, Not Your AI Tools, Is the Bottleneck
Marketers don't lack AI ideas — they lack data that moves fast enough. A MarTech Conference panel on why legacy stacks stall AI, and…
Why Your Customer Data Is Getting Worse, Not Better
Marketers are collecting more customer data than ever, yet trusting it less. A MarTech Conference panel unpacked data decay, AI risk and fixes that…