Topic
Tag: customer journey
3 stories
Salesforce’s AI Agent Found 10,000 Broken Links in Hours
Salesforce CMO Erin Oles says buyers skip the old funnel. An AI agent found 10,000 broken links in hours, saving 5,000 human hours.
AI shifts marketing from funnels to business objectives
Nishant Kalra outlines three AI imperatives: manage AI brand perception, run goal-based campaigns, and close the five-minute lead response gap.
How Context Fixes the Memory Problem in Marketing Automation
Marketing automation often reacts to triggers but forgets recent buyer activity. Here's how context, lifecycle stage, and priority rules fix broken journeys.