Topic
Tag: D2C marketing
4 stories
Gen Z India buys on trust, not hype: Rukam Capital study
Indian Gen Z values quality, transparency and self-research, using AI to compare options while creators drive discovery, not sales, per Rukam Capital-YouGov.
Philips Elevates Pushpa V to Consumer Marketing Leader India
Pushpa V takes charge of men’s grooming, beauty, and Philips Avent in India, bringing D2C, beauty, and e-commerce expertise to the wider marketing role.
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
Seventh Triangle and Shopify India Launch D2C Series
Seventh Triangle and Shopify India debut Commerce Story, an invite-only D2C discussion series, with first Noida edition capped at 25 founders.