Topic
Tag: digital advertising
31 stories
ChatGPT ads stay at test budgets as measurement gaps persist
Seven months in, missing conversions, delayed reporting and data-sharing friction keep ChatGPT ad budgets at test level despite marketer appetite to scale.
Meta, YouTube Reverse Course on Musk Documentary Ads
Meta and YouTube say ads for Alex Gibney's Musk will run after all, following reported political-content rejections. Here's what marketers should know.
Meta Muse’s fast start hints at a new agentic ad model
Meta's Muse hit 730,000 U.S. downloads in five days, raising questions about the agent's next act: an ad business built for machine readers, not…
Flipkart and McCann Turn Gen Z Slang Into a Loyalty Test
Flipkart and McCann India's 'Are You Really Gen Z?' campaign uses CAPTCHA-style culture tests to unlock Big Billion Days fashion and beauty offers.
OpenAI’s ChatGPT Ads Test Cross-Site Tracking Cookie
A ChatGPT-related cookie can follow browsers to sites using OpenAI's ad pixel, raising attribution benefits and consent concerns for marketers.
India’s Digital Ad Impressions Rise 44%: TAM AdEx
India's digital ad impressions grew 44% YoY in Jan-Jul 2026, led by Services, programmatic buying, Instagram and advertisers like Adobe and OpenAI.
Tanishq Starts Advertising on ChatGPT Ads in India
Tanishq is using ChatGPT Ads in India to reach high-intent buyers for Gold Exchange and Rivaah campaigns, managed by HiveMinds this festive season.
How Marketers Can Defend Data Strategy During M&A
Ownership shifts in adtech are rewriting data and measurement dependencies. Here’s how marketing teams can audit neutrality, map risks and plan exits.
IAB Releases New Standards for Agentic Buying and Measurement
IAB Tech Lab's AAMP 3.0 and Measurement Services Addendum aim to standardize AI media proposals and measurement contracts, with comment open until Oct. 22.
Taboola to Acquire Dianomi for Finance-Focused Ad Network
Taboola plans to acquire premium native ad network Dianomi by end 2026, strengthening its finance-focused performance advertising for brands.
Over 80% Festive Shoppers Open to Buying Directly From Ads
VDO.AI's Festive Consumer Index 2026 finds 80%+ festive shoppers open to buying directly from ads, but CTV/OTT trust and comparisons still shape decisions.
Who Wins and Loses From Google’s Ad Tech Antitrust Remedies
Google keeps AdX and DfP, but rival exchanges gain Prebid access and large publishers get new data rights. Here's who wins and who loses.