Topic
Tag: digital advertising
7 stories
IAB Tech Lab Opens Comment on Programmatic Standard Practices
IAB Tech Lab's Programmatic Standard Practices v1 aims to bring clearer rules for using existing adtech standards. Comments close Oct. 16.
Why public ad tech is shrinking: the $7 billion trap
Public ad tech firms are leaving stock markets, and bankers say the cause is size, not weak performance. Small market caps make them invisible…
Bannerflow: 78% Make Video Ads, Only 46% Serve Them
Bannerflow analysis of 300+ brands: 78% made video, only 46% served video impressions. The real gap is activation, not production.
Google Chrome debuts ad detection metrics in CrUX
Google has added ad count, density, network weight and CPU weight signals to Chrome’s CrUX report, giving media teams a new quality lens for…
APAC CTV ad spend set to hit $21 billion by 2031
A new Media Partners Asia report predicts APAC connected TV ad spend will nearly double to $21 billion by 2031, with premium AVOD hitting…
Google Tests Pay-Per-Use AI Licensing With Publishers
Google is quietly testing a Search Console-based program that pays publishers when content feeds Gemini, AI Overviews and AI Mode. Payouts remain a black…
OpenAI Tests ChatGPT Ad Format That Opens AI Chat, Not a Site
OpenAI is testing ChatGPT ads that open a branded AI conversation instead of a website. Here's why the click-to-chat format matters for advertisers.