Topic
Tag: digital advertising
31 stories
Meta’s Q3 ad revenue hits $63.1B, up 26%
Meta's Q3 ad revenue rose 26% to $63.1 billion as AI-driven conversion gains lifted ad pricing. Here's what that means for advertisers.
Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.
Blink Digital’s Rs 1,158 crore Meta suit tests California clause
Blink Digital's Rs 1,158 crore claim against Meta puts the California jurisdiction clause at the centre of Indian agency risk.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
81% of advertisers can’t reach new audiences: report
Ad budgets are rising almost 10%, yet 81% of advertisers still fail to reach new audiences, Taboola's The Data Advantage report finds.
Festive adex set to reach ₹62,000 cr; digital takes 67.8% share
India's festive advertising is projected to rise up to 15% to ₹60,000-62,000 crore in 2026, with digital grabbing 67.8% as quick commerce and creators…
TikTok’s Ad Network: Nearly 400,000 Apps, Buyers Want Proof
TikTok's global ad network now extends campaigns to nearly 400,000 apps, but buyers say incremental reach and brand safety will decide budgets.
OpenAI’s 2.5B prompts now get image ads and measurement
OpenAI tests US ChatGPT image ads and expands measurement beyond last click. But with 2.5B daily prompts vs Google's 15B searches, inventory is tight.
Google Reunion: The 2013 ad that made search feel human
How a 2013 Google India film turned a Partition-separated friendship into a Search story that still shapes India-first tech advertising.
Smart digital ads start with an automated content supply chain
At DigiPlus Fest 2026, leaders from Sitecore and Biztechnosys Infotech urged marketers to automate content operations before scaling media spend.
MGID names Gaurav Ahuja Executive Director
MGID has named Gaurav Ahuja as Executive Director, adding publisher sales and native advertising depth as CEO Pankaj Sharma prepares to exit in November.
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.