Topic
Tag: digital media
8 stories
Google’s AI Search Surge Can’t Stop a $500bn Selloff
Alphabet posted its fastest search-query growth in five years and still lost about $500 billion in value as AI Mode ad monetization lagged traditional…
Jio Story: The Local Voice Layer Behind Festival Feeds
From village video calls to hostel watch parties and regional festival feeds, one data layer turned local voices into India's everyday media.
Nivea India appoints Veena Muley as integrated media expert
Veena Muley, ex-WPP Media client lead for Unilever, joins Nivea India as Integrated Media and Marketing Expert after four-plus years at WPP.
Welspun’s ‘Itna Drama Kyun?’ Campaign Stars Vidya Balan
Welspun has launched a two-film humour campaign with Vidya Balan, turning everyday towel and bedsheet frustrations into cinematic drama.
Semafor’s Head of Video Now Bridges Editorial and Revenue
Semafor's new head of video now spans editorial and revenue, with a tech show due in October and a daily news show planned. Here's…
Publishers Face Google Zero and Opaque AI Deals
At Digiday Publishing Summit, publishers admit Google search traffic won't return and AI licensing deals remain frustratingly opaque.
Cloud Gaming in India Faces the Paywall Test
Cloud gaming platforms are expanding in India, but server costs, usage caps and reluctant payers are testing whether subscription play can scale.
Google Tests Pay-Per-Value AI Licensing for Publishers
Google is piloting a Search Console-based program that pays publishers when content meaningfully contributes to AI answers, but payout math remains opaque.