Topic
Tag: DoubleVerify
2 stories
ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test
DoubleVerify adds ChatGPT Ads to attribution and starts a brand-suitability pilot; Weight Watchers reports a 15.3% lower CPA.
DoubleVerify Launches Ask Neura for Natural-Language Insights
DoubleVerify’s Ask Neura in DV Pinnacle lets advertisers and agencies query campaign data—fraud, viewability, attention—in plain language.