Topic
Tag: DTC Marketing
3 stories
Oscar Health Rebrands, Adds Lucie to Simplify Insurance
Oscar Health becomes parent to Oscar Insurance, Lucie, and Trove Group, using DTC-style tactics to tame health insurance choice overload.
Nutrafol Be An After Reframes Hair Growth at the Emmys
Nutrafol's Emmy-week Be An After campaign reframes before-and-after hair ads around the emotional decision to start a wellness journey.
GLP-1 Coverage Cuts Push Marketers Into a DTC Rethink
US employers are pulling back on GLP-1 weight-loss coverage, splitting the audience and forcing pharma marketers into trust-led, direct-to-consumer brand building.