Topic
Tag: Fintech Marketing
6 stories
Monzo’s Olivia Colman campaign lifts ad awareness by 5 points
YouGov BrandIndex data shows Monzo's Olivia Colman campaign lifted ad awareness from 12.2 to 17.2, with buzz, reputation and consideration rising too.
Groww appoints Santosh Hegde as Head of Growth
Groww names Santosh Hegde as Head of Growth, handing him a full-funnel mandate across acquisition, brand, content, distribution and engagement.
Credit Karma Dances Into Gen Z’s Money Confidence
Credit Karma's largest campaign yet uses dance, Gen Z insight and an emotional pivot to sell financial confidence, not just credit scores.
BharatPe Names Yugal Tiwari Product and Marketing Chief
BharatPe has named former Paytm product leader Yugal Tiwari as Chief Product and Marketing Officer, uniting product and marketing under a single mandate.
Intuit’s ‘AI Plus HI’ Playbook for Everyday Money Decisions
Intuit's consumer chief Mark Notarainni explains how AI agents, tax-refund moments and human experts shape TurboTax and Credit Karma marketing.
Turtlemint Puts 691,000 Digital Partners at Heart of New Campaign
Turtlemint's 'Naye India Ka Naya Digital Partner' campaign spotlights six real advisors from B30 India, produced by Teen Bandar for LinkedIn and YouTube.