Topic
Tag: first-party data
13 stories
Your first-party data is already out of date
First-party data captures customers at a moment in time, not who they are today. Consumer intelligence and durable identity can keep profiles current as…
Apple’s identity block hits publishers: Mac bid rates down 25%
Apple's Safari identity block is already hitting publisher yields, with Mac bid rates down 25%. Here's what the WebKit fallout means for ad budgets.
Jio Story: Kirana to Cloud, One Searchable Memory at a Time
The khata book is moving to the cloud. For the corner shop, that means searchable sales memory, better reorder cues and a new customer…
Kirana to Cloud: The Ledger That Learns Its Customers
As kirana shops move from paper khata to cloud tools, the counter stops being a place of memory and becomes a place of recognition.
Server-Side Tracking Can Beat Safari’s 7-Day Cookie Cap
Server-side tracking promises more control, cleaner data and longer measurement windows. The real win depends on configuration, consent and ongoing oversight.
Holiday Shoppers Are Starting Earlier and Buying Smarter
Ibotta and Pernod Ricard on earlier holiday carts, thriftier shoppers, and the first-party data that separates trial from repeat purchase.
AGL-Hakuhodo pilots ChatGPT Ads in five sectors
The Hakuhodo agency will test intent-led ChatGPT Ads across automotive, education, real estate, CPG and BFSI before scaling on conversion benchmarks.
McDonald’s Media Network Targets $1 Billion Ad Revenue
McDonald's is pitching its customer data to advertisers with a new commerce media network spanning app, kiosks, menu boards and stores.
Commerce Media Is Redefining Retail Media Evaluation
Retail media is evolving into commerce media. Marketing leaders need new criteria: purchase intent, incrementality and transaction proximity.
Walmart upgrades Scintilla with marketplace data and AI
Walmart is expanding Scintilla for suppliers with marketplace data, custom dashboards, alerts and deeper AI recommendations next year.
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.
Kroger Retail Media Profit Jumps 24% in Q2
Kroger Precision Marketing grew profit 24% in Q2—its best retail media growth since 2021. Here’s what marketers should track next.