Topic
Tag: first-party data
3 stories
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.
Kroger Retail Media Profit Jumps 24% in Q2
Kroger Precision Marketing grew profit 24% in Q2—its best retail media growth since 2021. Here’s what marketers should track next.
Why Your Customer Data Is Getting Worse, Not Better
Marketers are collecting more customer data than ever, yet trusting it less. A MarTech Conference panel unpacked data decay, AI risk and fixes that…