Topic
Tag: FMCG Marketing
19 stories
Colgate-Palmolive India names Akash Parekh marketing chief
Colgate-Palmolive India appoints Akash Parekh as EVP Marketing from December 1, succeeding Gunjit Jain after a two-decade cross-market career.
Colgate names new marketing EVP amid Rs 314.82 cr ad spend
Colgate-Palmolive India names Akash Parekh EVP marketing from 1 December as Gunjit Jain exits; Q2 ad spend rises to Rs 314.82 crore.
Gunjit Jain exits Colgate-Palmolive India after 18 years
Gunjit Jain will step down as EVP Marketing at Colgate-Palmolive India on November 30 after 18-plus years; Akash Parekh will take charge December 1.
Colgate-Palmolive India elevates Akash Parekh to EVP Marketing
Colgate-Palmolive India names Akash Parekh EVP Marketing effective December 1, as Gunjit Jain exits after 18 years.
Colgate-Palmolive India’s marketing chief exits after 18 years
Gunjit Jain quits after 18 years at Colgate-Palmolive India; Akash Parekh takes over as EVP Marketing from December 1, 2026.
How Surf Excel Made Dirt a Badge of Kindness
How Surf Excel's Daag Achhe Hain platform turned childhood mess into proof of kindness and changed Indian detergent advertising.
Nivea India hires Veena Muley after 25% Dove, Pears growth
Veena Muley moves from WPP Media's Team Unilever to Nivea India, bringing a record of about 25% growth for Dove and Pears.
Monster Energy appoints full-funnel marketer Ashita Khanna
Ashita Khanna joins Monster Energy as senior marketing manager, APAC India, after scaling Aqualens into a Rs 200-400 crore brand at Lenskart.
Ghadi’s ‘Pehle Istemal Karein’ Ad That Flipped Detergent Ads
How Ghadi's 'Pehle Istemal Karein Phir Vishwas Karein' ad replaced miracle claims with a trial-first challenge and became a cultural line.
Nirma Doodh Si Safedi: The Jingle That Built A Challenger
Nirma's 'Doodh Si Safedi' jingle turned a price-led detergent into a singable promise. Here’s what it changed in Indian advertising.
Rasna’s ‘I Love You Rasna’: the jingle India still remembers
How a soft-drink concentrate used a simple jingle and catchphrase to become one of India's most durable advertising memories.
Tubz’s Self-Help Book Reinvents a Butter Brand Mascot
I Can't Believe It's Not Butter's mascot Tubz has written a 78-page self-help book as the brand leans into renewal after a difficult stretch.