Topic
Tag: FMCG Marketing
19 stories
Kanika Juneja exits Nestlé, steps down as Maggi marketing head
Nestlé India's Maggi Noodles category marketing head Kanika Juneja exits after six years. Here’s what her brand-building stint signals for FMCG marketers.
Britannia Treat and Havmor Launch Croissant Ice Cream Sandwiches
Britannia Treat Croissant and Havmor Blockbuster launch a limited croissant ice cream sandwich in three combos across Ahmedabad, Delhi, Mumbai and Zepto.
Coca-Cola Namibia’s Under-the-Cap Push Tops 100K Entries
Coca-Cola Beverages Africa in Namibia has kicked off its 2026 Under the Cap promotion, offering N$1 million in cash prizes across four months.
McVitie’s puts its masterbrand front and centre
McVitie's has launched a multimillion-pound masterbrand campaign across TV, social, out-of-home and in-store, with limited-edition packs.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
YAAP Wins Creative and Media Mandate for Parle Candy Culture
YAAP has been named digital and media partner for Parle Candy Culture after a multi-agency pitch, covering creative, content, creators and media buying.
Smith & Jones Builds Pasta Masala Campaign Around Tiffin Moment
Tata Consumer's Smith & Jones has launched a Pasta Masala TVC with Rasika Dugal, created by The Womb, built on the school tiffin occasion…