Topic
Tag: food marketing
2 stories
Maggi’s 2 Minute Mein Khushiyan: The Ad That Made Comfort Fast
How a two-minute cooking promise became shorthand for warm, reliable comfort food in India—and a lesson in turning product truth into emotion.
Tubz’s Self-Help Book Reinvents a Butter Brand Mascot
I Can't Believe It's Not Butter's mascot Tubz has written a 78-page self-help book as the brand leans into renewal after a difficult stretch.