Topic
Tag: gaming marketing
3 stories
BGMI makes Collection Level an 80s Bollywood status symbol
Dentsu Creative Isobar's two-film campaign for KRAFTON India's BGMI turns a game progression feature into a small-town status story drawn from 80s Hindi cinema.
Havas Play and iion target playable ads across APAC
Havas Play names iion its exclusive playable-ad tech partner for APAC, promising branded micro-games in days instead of weeks for marketers.
Cloud Gaming in India Faces the Paywall Test
Cloud gaming platforms are expanding in India, but server costs, usage caps and reluctant payers are testing whether subscription play can scale.