Topic
Tag: Gen Z
12 stories
Swiggy unifies brand and performance, lifts recall by 6 points
Swiggy merged its brand and performance teams after recall went flat for over six quarters. The move lifted Gen Z recall by 6 points…
OnePlus #MakeItSpecial 2026 Celebrates Diwali Across Generations
OnePlus India's third #MakeItSpecial Diwali film pairs Gen Z dance challenges with grandparents, with Smriti Mandhana and a Marzi community push.
HSBC Mutual Fund’s #StayDiSIPlined Campaign Pushes SIP Discipline
HSBC Mutual Fund uses humour and behavioural insight in #StayDiSIPlined to keep millennial and Gen Z investors consistent with SIPs across market cycles.
35% of Indian singles feel lonely but 70% seek deeper ties
A new Ipsos-Match Group survey of 1,000 Indian singles reveals a connection gap: they feel lonely yet seek deeper, safer long-term relationships.
Gen Z wants brand transparency and quality: Rukam Capital
A 4,002-respondent study shows Gen Z in India rewards transparent brands, researches before buying, and uses AI for discovery but not blind decisions.
Gen Z India buys on trust, not hype: Rukam Capital study
Indian Gen Z values quality, transparency and self-research, using AI to compare options while creators drive discovery, not sales, per Rukam Capital-YouGov.
Credit Karma Dances Into Gen Z’s Money Confidence
Credit Karma's largest campaign yet uses dance, Gen Z insight and an emotional pivot to sell financial confidence, not just credit scores.
How Carter’s Balances 161 Years of Heritage With Gen Z Appeal
At Brandweek 2026, Carter’s and Zappi leaders shared how consumer data, vintage revivals and Gen Z insights keep a legacy brand fresh.
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
New Rules for Marketing to India’s Learners
TimesPro CMO Kshitij Jain on why 63% of learners feel overwhelmed, how AI is changing discovery, and why performance marketing alone won't build loyalty.
Amazon Prime Video Takes On TikTok With Short-Form News Clips
Amazon Prime Video adds on-demand short-form local and national news clips to capture Gen Z news viewers on TikTok.
CD Sales Jump 58.6% as Retro Tech Boom Reshapes Media
RIAA data shows CD revenue up 58.6% in H1 2026 as Gen Z fuels a retro tech boom. What the physical media revival means…