Topic
Tag: GLP-1
2 stories
Tubz’s Self-Help Book Reinvents a Butter Brand Mascot
I Can't Believe It's Not Butter's mascot Tubz has written a 78-page self-help book as the brand leans into renewal after a difficult stretch.
GLP-1 Coverage Cuts Push Marketers Into a DTC Rethink
US employers are pulling back on GLP-1 weight-loss coverage, splitting the audience and forcing pharma marketers into trust-led, direct-to-consumer brand building.