Topic
Tag: identity resolution
10 stories
Your first-party data is already out of date
First-party data captures customers at a moment in time, not who they are today. Consumer intelligence and durable identity can keep profiles current as…
Ad tech bets on a server-side escape from Apple and Google
Apple's iOS 27 Safari update is blocking identity providers. Ad tech's response: move ad calls server-side. We unpack the limits and what to watch.
WPP CEO: 400 data partners cushion Safari identity block
WPP says Apple's Safari identity-resolution block barely touches its InfoSum stack, with nearly 400 data partners cushioning the shift.
Safari Identity Curbs Push 5 Ad-Tech Firms Server-Side
Apple's latest Safari curbs on identity-linked domains hit five ad-tech players. ID5 moves server-side while Trusted Server Framework gains urgency.
Apple’s identity block hits publishers: Mac bid rates down 25%
Apple's Safari identity block is already hitting publisher yields, with Mac bid rates down 25%. Here's what the WebKit fallout means for ad budgets.
Apple explains Safari block as identity vendors get cut
Apple details why Safari now blocks email-based ad IDs, which vendors were caught first, and what marketers should audit before the block widens.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
81% of advertisers can’t reach new audiences: report
Ad budgets are rising almost 10%, yet 81% of advertisers still fail to reach new audiences, Taboola's The Data Advantage report finds.
Taboola launches Realize ID to capture open-web intent
Taboola's new Realize ID identity layer turns fragmented consumer signals into one view, with the company reporting up to 2.4x conversion efficiency gains.
Omnichannel Reset: Why Identity Is the Real Bottleneck
Most brands are everywhere yet still not coherent. Identity resolution, predictive journeys and person-level measurement are the missing pieces.