Topic
Tag: India Media
8 stories
MGID names Gaurav Ahuja Executive Director
MGID has named Gaurav Ahuja as Executive Director, adding publisher sales and native advertising depth as CEO Pankaj Sharma prepares to exit in November.
India’s CTV audience hits 207 million: what changes
India's connected TV ecosystem now reaches 207 million viewers across 62-65 million households. Here's what that means for reach, context and media planning.
CTV Is Now a 200 Million Viewer Market, Says JioStar’s Kevin Vaz
Kevin Vaz says attention, not distribution, is the new bottleneck, as India's connected TV market crosses 200 million viewers and content commerce grows.
Zee News Leads Hindi OTS; Republic TV Tops English: Chrome DM
Chrome DM's Week 37 OTS report shows Zee News at 98.39% in Hindi and Republic TV at 94.70% in English, plus genre-level distribution churn.
India’s CTV Boom Pushes Brands Past the One-TVC Model
India's CTV audience has crossed 200 million. Marketers are moving from one hero TVC to modular, audience-specific creative systems.
Radio Ad Volumes Rise 1.2% in Jan–Jul 2026: TAM AdEx
TAM AdEx data shows India’s radio ad volumes grew 1.2% in Jan–Jul 2026, with Maruti Suzuki topping advertisers and real estate leading categories.
Flipkart adds 30 Pratilipi microdramas to its app
Pratilipi’s Double Tap Films is bringing 30 vertical microdramas to Flipkart, adding an e-commerce layer to its India distribution strategy.
India’s OTT Universe Hits 665 Million; CTV Users Up 60%
Ormax's 2026 OTT report pegs India's streaming audience at 664.9 million, paid subscriptions at 172.6 million and CTV users up 60% to 206.9 million.