Topic
Tag: Maggi
2 stories
Maggi’s 2 Minute Mein Khushiyan: The Ad That Made Comfort Fast
How a two-minute cooking promise became shorthand for warm, reliable comfort food in India—and a lesson in turning product truth into emotion.
Kanika Juneja exits Nestlé, steps down as Maggi marketing head
Nestlé India's Maggi Noodles category marketing head Kanika Juneja exits after six years. Here’s what her brand-building stint signals for FMCG marketers.