Topic
Tag: marketing automation
14 stories
AI Agents Move From Tools to Marketing Teammates
A free MarTech Conference panel on Nov. 4 will show how marketing teams can redesign workflows around AI agents without losing human judgment.
Salesforce-Braze Deal: 80% of New CDPs Will Embed by 2030
Salesforce's Braze acquisition tightens real-time activation but deepens overlap, pricing and lock-in questions, Gartner analysts warn.
Ex-Marketo builders target $70K Marketo pain with AI
A new wave of marketing automation platforms, some founded by Marketo insiders, is courting B2B teams tired of rules-based complexity and high operating costs.
Salesforce’s $5.66B Braze Deal Puts Marketers at a Crossroads
The $5.66 billion acquisition promises a tighter Marketing Cloud, but it also concentrates workflow, data and campaign logic in one vendor.
HubSpot Unbound 2026: 14 Updates Marketers Should Know
HubSpot's Unbound 2026 brought Agent Hub, smarter agents, churn-risk signals and a live meeting-record change. Here's what marketers should do first.
MOps teams shift from campaign builders to AI orchestrators
Marketing operations is adding four roles to manage autonomous AI agents, shifting MOps from campaign building to system oversight. Here's what changes.
Marketing Automation Is Moving Faster Than Customer Trust
Hyper-efficient funnels can lift short-term metrics while eroding customer trust and marketer agency. Here's where to draw the line and what to protect.
Classic Marketing Automation Is Dead: What’s Next?
ActiveCampaign's Chai Atreya explains why rule-based automation is giving way to autonomous marketing, and what that means for martech teams.
OpenAI Launches Dots, an Always-On AI Agent for Work
OpenAI's always-on AI agent Dots plugs into 4,000+ apps with read-only proactive research, approval guardrails and business use cases.
How to Build Cross-Sell Email Flows That Drive Repeat Purchases
An actionable guide to timing, personalization and exit rules for post-purchase cross-sell emails that lift repeat purchases.
Marketo Co-founder Jon Miller Launches Phave for AI-Era B2B
Marketo co-founder Jon Miller has launched Phave, an AI-native B2B marketing automation platform that replaces rigid rules with reasoning and playlists.
AI Agents Get a Reality Check: Humans Still in the Loop
AT&T, Crocs, and Southwest are deploying AI agents for speed—but keeping humans in the loop for high-stakes customer moments.