Skip to content
Sunday 25 October 2026 marketing · daily
Search Subscribe

Topic

Tag: marketing psychology

2 stories
Why 'my first video call home' sticks as shared memory
Features

Jio Story: Collective Nostalgia Is a Media Layer

Shared memories such as a first video call home become collective nostalgia, and smart marketers can treat them as a durable media layer.

22 Oct · 3 min
Why 'My First Video Call Home' Became Everyone's Shared Jio Memory
Features

The Psychology of a Shared Memory: Jio’s First Video Call Home

How one ordinary moment became collective nostalgia—and why marketers can build on shared memories without turning them into ads.

13 Oct · 3 min

Your daily fix, 7 am IST.

One email a day. Marketing, media and martech news in five minutes.