Topic
Tag: marketing research
2 stories
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.