Topic
Tag: marketing ROI
6 stories
Mastercard’s 6,000-campaign lesson on marketing ROI
ETBrandEquity and Mastercard gathered BFSI leaders on balancing performance spend and brand ROI. Key figures: 6,000 campaigns, a 60:40 split.
AI in marketing Q4 2026: the chasm beyond the LLM
MarTech's Q4 2026 view: AI adoption is near-universal, but workflow gaps, data distrust and ROI doubt block real value.
South India marketing budgets: skip the fixed formula
South India is five distinct markets. Here's how brands should align marketing budgets with LTV, competition, cultural fit and ROI.
B2B Marketing’s Real Problem: Evidence, Not ROI
B2B teams often report campaign-level ROI, but the real gap is evidence connecting marketing influence to revenue across the full sales cycle.
How Flat Marketing Budgets Threaten Future Growth
A flat marketing budget can become a cut when CPMs, CPCs, CACs and inflation rise. Here’s how CMOs can safeguard future demand.
The CMO Is Disappearing. Martech’s Job Is Changing.
Forrester finds only 36% of Fortune 500 firms still use the CMO title. Here's why martech leaders must link tools to revenue and margin.