Topic
Tag: Maruti Suzuki
3 stories
How Kitna Deti Hai became India’s favourite car question
The throwback story of Maruti Suzuki's Kitna Deti Hai campaign, the film that turned fuel efficiency into India's best-known car-buying question.
AI Is Rewriting India’s Car-Buying Funnel
As car buyers use AI chatbots to shortlist before visiting dealerships, automakers face a new challenge: making 1,923 product variants machine-readable.
Radio Ad Volumes Rise 1.2% in Jan–Jul 2026: TAM AdEx
TAM AdEx data shows India’s radio ad volumes grew 1.2% in Jan–Jul 2026, with Maruti Suzuki topping advertisers and real estate leading categories.