Topic
Tag: measurement
11 stories
Why 2x Better Creative Can’t Beat 100x Greater Reach
Angela Voss and Dale Harrison argue that broad, consistent reach—not cleverer ads—builds market share, and share how to buy TV and CTV without waste.
Walmart’s ad business grew 38% as it pitches direct
Walmart Connect is bypassing agencies to pitch brands directly on lift studies before holiday ad deals, as Q4 ROI scrutiny rises.
Netflix Cuts 2026 Ad Revenue Target to $2.7 Billion
Netflix now expects $2.7 billion in 2026 ad revenue, down from $3 billion, after slower rollout of ad product capabilities. But its ad stack…
Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.
72% of merchants aren’t ready for agent-led shopping
With consumer AI agents like Meta's Muse hitting 2.5M downloads in two weeks, brands must rethink access, policies and measurement.
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
DigiPlus Fest 2026: AI, CTV and the ₹56,400 cr digital push
ETBrandEquity's summit on 25 September will map how AI, connected TV and omnichannel measurement are reshaping Indian marketing.
IAB Releases New Standards for Agentic Buying and Measurement
IAB Tech Lab's AAMP 3.0 and Measurement Services Addendum aim to standardize AI media proposals and measurement contracts, with comment open until Oct. 22.
IAB Creatorfronts: CFO Buy-In Needs Better Creator Infrastructure
At the first IAB Creatorfronts, platforms and brands admitted that inconsistent measurement, view definitions, and pricing keep CFOs from scaling creator budgets.
Omnichannel Reset: Why Identity Is the Real Bottleneck
Most brands are everywhere yet still not coherent. Identity resolution, predictive journeys and person-level measurement are the missing pieces.