Topic
Tag: media habits
2 stories
What the 2016 Welcome Offer Taught Marketers
The 2016 Welcome Offer bundled unlimited 4G data, voice, video and apps, then reached 100M subscribers in 170 days. Here is what marketers learned.
Which One Are You? Data Saver, Binger, Hotspot, Reel Royalty
India's data decade created four media habits: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's what they mean for marketers.