Topic
Tag: Media spend
2 stories
Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.
Samsung’s US Marketing Chief Moves to Boston Beer as CMO
Allison Stransky leaves Samsung US to become Boston Beer's CMO on Oct 12, inheriting soft Truly demand, Twisted Tea rivals and a $20M media…