Topic
Tag: Media spend
3 stories
Wavemaker tops India’s H1 2026 media agency rankings
Wavemaker topped India's H1 2026 media agency rankings with $147 million in net new-business value, while local pitches drove 86% of assessed spend.
Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.
Samsung’s US Marketing Chief Moves to Boston Beer as CMO
Allison Stransky leaves Samsung US to become Boston Beer's CMO on Oct 12, inheriting soft Truly demand, Twisted Tea rivals and a $20M media…