Topic
Tag: occasion-led marketing
2 stories
True Palate’s ₹150 cr festive rule: sell occasions, not discounts
True Palate closed FY26 at about ₹150 crore, up 19% YoY, and is planning festive packages instead of discounts. Here's its occasion-led playbook.
ETUDE India debuts first wedding campaign with Palak Tiwari
ETUDE India launches its first wedding campaign with Palak Tiwari, putting foundation products at the centre of bridal-party rituals.