Topic
Tag: Omnichannel
8 stories
More than 1/3 of TV viewing is still linear—unify the stack
A Viamedia viewpoint argues adtech's real fix is one layer connecting supply, demand and intelligence to manage fragmented linear and streaming media.
Raymond Lifestyle picks Publicis for first integrated mandate
Publicis Groupe India wins Raymond Lifestyle's first integrated mandate, uniting creative, media, performance and CRM across five brands.
After 101 years, Raymond picks Publicis for unified mandate
Raymond Lifestyle names Publicis Groupe India its first integrated marketing partner, unifying creative, media, CRM, digital and tech in 101 years.
Raymond Lifestyle Picks Publicis Groupe as Marketing Partner
The new Team One Thread unit unites creative, media, performance marketing, CRM, data and technology across Raymond Lifestyle's apparel brands.
Raymond Lifestyle hands integrated mandate to Publicis Groupe India
Raymond Lifestyle has named Publicis Groupe India its integrated marketing partner, consolidating creative, media, CRM and digital under Team One Thread.
Kroger, Giant Eagle and DoorDash make agentic AI practical
At Groceryshop, Kroger, Giant Eagle and DoorDash detailed agentic AI that turns meal ideas into carts and favors native prompts over pop-up chat.
DigiPlus Fest 2026: AI, CTV and the ₹56,400 cr digital push
ETBrandEquity's summit on 25 September will map how AI, connected TV and omnichannel measurement are reshaping Indian marketing.
Vijay Sales Signs Rahul Dravid as Brand Ambassador
Vijay Sales has named Rahul Dravid its brand ambassador, with the cricketer fronting TV, digital, in-store and festive campaigns through the year.