Topic
Tag: OpenAI
5 stories
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
OpenAI Tests ChatGPT Ad Format That Opens AI Chat, Not a Site
OpenAI is testing ChatGPT ads that open a branded AI conversation instead of a website. Here's why the click-to-chat format matters for advertisers.
Indian Express Group Signs Content Partnership With OpenAI
The Indian Express Group has partnered with OpenAI to surface its journalism in ChatGPT with attribution and links, across seven Indian languages.
BCCL Ties Up With OpenAI to Surface Its Journalism in ChatGPT
BCCL and OpenAI have signed a strategic partnership to surface Times of India and ET reporting in ChatGPT with attribution and direct links.