Topic
Tag: OpenAI
17 stories
56% of shoppers want creator input in AI recommendations
IAB research shows 56% of shoppers want creator perspectives in AI product recommendations. Here's how brands, platforms and creators should respond.
OpenAI’s ChatGPT campaign debuts Hindi voices Neer and Leher
OpenAI's festive ChatGPT campaign introduces Hindi voices Neer and Leher through a small-town family story, marking a deeper local-language AI push in India.
LLM Ads Are Here: What ChatGPT’s Split Model Means for Marketers
OpenAI has split ChatGPT's organic chat and its ad engine into separate models, giving brands new control over where ads appear in AI conversations.
OpenAI Adds Visual Ads; ChatGPT Clicks 3.6x More Bot-Heavy
OpenAI is testing visual ads in ChatGPT and adding conversion measurement, but TrafficGuard found clicks 3.6x more likely to be bots than Google.
ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test
DoubleVerify adds ChatGPT Ads to attribution and starts a brand-suitability pilot; Weight Watchers reports a 15.3% lower CPA.
OpenAI’s 2.5B prompts now get image ads and measurement
OpenAI tests US ChatGPT image ads and expands measurement beyond last click. But with 2.5B daily prompts vs Google's 15B searches, inventory is tight.
Anthropic’s $42B Loss Won’t Slow a November IPO
Anthropic could start formal IPO marketing the week of November 9, despite a net loss of almost $42B in 2025. Investors eye a $2T…
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.
SPUR launches AI content tracking standard for publishers
SPUR's first content telemetry standard tracks retrieval, grounding and citations, with OpenAI, Google, Meta and others invited to an advisory board.
ChatGPT ads stay at test budgets as measurement gaps persist
Seven months in, missing conversions, delayed reporting and data-sharing friction keep ChatGPT ad budgets at test level despite marketer appetite to scale.
OpenAI Launches Dots, an Always-On AI Agent for Work
OpenAI's always-on AI agent Dots plugs into 4,000+ apps with read-only proactive research, approval guardrails and business use cases.
OpenAI’s ChatGPT Ads Test Cross-Site Tracking Cookie
A ChatGPT-related cookie can follow browsers to sites using OpenAI's ad pixel, raising attribution benefits and consent concerns for marketers.