Topic
Tag: OTT
23 stories
Jio’s Shared Screen: 100M Subscribers and a Roomful of Viewers
How one phone became the shared screen for cricket nights, web-series finales and wedding reels, and what marketers can learn from co-viewing.
Which One Are You? Data Saver, Binger, Hotspot, Reel Royalty
India's data decade created four media habits: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's what they mean for marketers.
Cricket, Finales and Reels on One Shared Jio Screen
From cricket nights around one phone to web-series finales and wedding reels, a look at how one connection became the shared screen of Indian…
Zee5, Google Cloud turn 1,200 titles into 13,000 AI clips
Zee5 and Google Cloud have launched Clips, an AI-powered vertical short-video experience that turns long-form titles into 13,000 discovery clips.
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
Sony Sports taps Pankaj Tripathi to hype India-Brazil clash
Sony Sports Network taps Pankaj Tripathi for a multi-language campaign around India's Panama, Brazil and Uruguay fixtures.
CTV Is Changing How Ads Are Made, Not Just Where
CTV targeting, longer watch times and festive trust signals are pushing brands to rethink creative strategy, ETBrandEquity's latest CTV Dossier shows.
Nielsen Moves Streaming Ratings to Daily Delivery
Nielsen is moving Streaming Content Ratings from weekly to daily delivery, cutting data lag by up to 80% and aligning streaming measurement with linear…
Rajiv Rajaram Named Head of Content at Sun NXT
Rajiv Rajaram joins Sun TV Network as Head of Content for Sun NXT, bringing Sony LIV Tamil content experience to the regional streaming race.
India’s OTT Universe Hits 665 Million; CTV Users Up 60%
Ormax's 2026 OTT report pegs India's streaming audience at 664.9 million, paid subscriptions at 172.6 million and CTV users up 60% to 206.9 million.
JioHotstar Bets on Malayalam With Two September Premieres
JioHotstar adds Prince of Mollywood (Sept 11) and Vismaya Mohanlal's Thudakkam (Sept 18) to its September slate, both in five languages. Why it matters…