Topic
Tag: pharma advertising
2 stories
OTC sales hit $58.2B as health brands go CPG
OTC sales hit $58.2B in 2025, and healthcare brands are borrowing CPG tactics—from retail media to creators and AI search—to win shoppers.
Mankind Pharma picks Story Digital for HealthOK
Story Digital wins integrated creative duties for Mankind Pharma's pure-vegetarian multivitamin brand HealthOK, starting with a Bhuvneshwar Kumar campaign.