Topic
Tag: prediction markets
2 stories
Novig credits Sydney Sweeney ad for 218% depositor jump
Novig says its 'Just Sports' campaign starring Sydney Sweeney lifted first-time depositors 218 percent around the launch, even as athletes pushed back.
Sydney Sweeney’s Novig ad is an equity play, not a cameo
The viral Just Sports campaign drew 1.2M Instagram likes—but the bigger story is Sweeney's shareholder-creative role in the prediction market startup.