Topic
Tag: Premiumisation
9 stories
Fossil puts a royal face on its India premium watch push
Fossil names Sawai Padmanabh Singh the global face of Signature Collection as India's premium watch demand outpaces global markets.
Diageo India Q2 ad spend jumps 57% to ₹378 crore
Diageo India lifted quarterly ad and promotion spend nearly 57% to ₹378 crore as festive campaigns ramped up, even as margins narrowed.
Colgate names new marketing EVP amid Rs 314.82 cr ad spend
Colgate-Palmolive India names Akash Parekh EVP marketing from 1 December as Gunjit Jain exits; Q2 ad spend rises to Rs 314.82 crore.
Gunjit Jain exits Colgate-Palmolive India after 18 years
Gunjit Jain will step down as EVP Marketing at Colgate-Palmolive India on November 30 after 18-plus years; Akash Parekh will take charge December 1.
Titan Targets Rs 350 Crore Mechanical Watch Revenue by FY27
Titan plans to grow mechanical watch revenue from Rs 250 crore to Rs 350 crore by FY27 with a new Vetra movement, festive push…
Unilever CEO: India Is FMCG’s Biggest Growth Opportunity
Fernando Fernandez says India offers FMCG’s only large exponential growth potential, backed by a 19,000-ZIP-code influencer map and focused M&A.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
India’s Ice Cream Market Set For Rs 575 Billion By 2033
India's ice cream market may hit Rs 575.33 billion by 2033 at 11% CAGR, as premiumisation, health-led innovation and quick commerce reshape demand.