Topic
Tag: Premiumisation
4 stories
Unilever CEO: India Is FMCG’s Biggest Growth Opportunity
Fernando Fernandez says India offers FMCG’s only large exponential growth potential, backed by a 19,000-ZIP-code influencer map and focused M&A.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
India’s Ice Cream Market Set For Rs 575 Billion By 2033
India's ice cream market may hit Rs 575.33 billion by 2033 at 11% CAGR, as premiumisation, health-led innovation and quick commerce reshape demand.