Topic
Tag: product discovery
3 stories
Nykaa turns a warehouse heist into a beauty discovery pitch
Nykaa's 'New At Nykaa' campaign casts Rakhi Sawant in a playful warehouse heist to spotlight new beauty launches on its platform.
AI Search Is Rewriting Ecommerce Product Discovery
Shoppers are shifting from six-word Google queries to 24-word conversational prompts. Here's how retailers can keep products discoverable in AI search.
YouTube’s Ask YouTube Becomes an AI Shopping Companion
YouTube is turning its conversational Ask YouTube feature into a shopping companion with product comparisons and follow-up questions, tapping creator trust.